ØNWRD
Industry
Outdoor
Client
ØNWRD
Service
Lifestyle Imagery
Date
October 2024
For ØNWRD Supply, I introduced a groundbreaking approach to creating lifestyle imagery by leveraging virtual AI photography. The goal was to break free from the constraints of traditional photoshoots—no more hauling products and vehicles to distant locations. With AI, the possibilities became limitless.
By training a custom model tailored to ØNWRD’s photography style, product aesthetics, and branding, we created high-quality, on-brand visuals that could virtually place their products anywhere in the world. This wasn’t just about convenience; it was about unlocking new creative potential while ensuring cost savings and efficiency.
The outcome was a flexible and scalable solution that empowered ØNWRD to tell their story in unique, visually stunning ways, all while maintaining their strong brand identity.