Puffin Drinkwear

I created a strategy deck for Puffin Drinkwear to explore how generative AI could transform their visual content. By training a custom AI model, I showed how they could produce high-quality studio and lifestyle visuals tailored to their brand—faster and more cost-effectively than ever before.

The strategy focused on practical ways to streamline workflows, maintain brand consistency, and bring fresh, trend-responsive imagery to their marketing. It also demonstrated how AI could support rapid prototyping of product designs while saving time and reducing production costs.

More than just a technical solution, the deck illustrated how AI could amplify creativity and storytelling, helping Puffin Drinkwear connect with their audience in new and exciting ways. It was all about empowering them to embrace the future of design with tools that make a real impact.